Just like its present day appearance, confectionery has a history that is both colorful and lively. Just as history shows, there has always been more to confectionery than the taste. Today for example, many positive emotions are associated with sweets and chocolates; used to demonstrate love, lift the spirits, enhance an occasion or simply provide a well deserved reward to the consumer.

Apart from sweets and candies, SWANGROUP offers you their competitive range of baked confections – ranging from golden baked original Danish butter cookies to delicious biscuits, all supplied in decorative original tin cans ensuring exquisite taste and the highest quality.

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Butter cookies made in Denmark

Established in 1966, the “Royal Dansk” brand where a range of crisp, delicious and luxury products were born. The cookies were packed and delivered in a recognizable tin showing the old Danish farmhouse named “Hjemstavnsgaard” from the island of Funen in Denmark.

From its very beginning the tin was used to maintain freshness of the cookies. It was re-sealable and reusable for storing in general, and some people used it simply as a bowl from which to serve the butter cookies. The term “The Blue Tin” immediately took root with fans of butter cookies worldwide.


Bastogne cinnamon biscuits,

Inspired by an old Flemish recipe, LU’s Bastogne® biscuit combines the crunch of a biscuit rich in wheat with the subtle flavors of candy sugar and cinnamon, so characteristic of speculoos. For a gourmet snack with a nice hot chocolate!

Ferrero Rocher

 Ferrero Rocher’s distinctive golden wrapper highlights a product of exceptional quality, craftsmanship and refinement, making it the perfect choice for gifting, sharing or indulging in. As the love for Ferrero Rocher has grown, so too has our praline collection with the popular additions of Confetteria Raffaello, a coconut and almond specialty, and also Ferrero Rondnoir, a unique dark chocolate.

Ferrero Rocher is today the undisputed number one praline in the world


Mars confectionery

Over 70 years ago, Forrest E. Mars had an idea far ahead of its time. Forrest’s vision of ‘mutuality’ remains the foundation of our business today. It’s one of the Five Principles of Mars that unites and guides us across geographies, languages, cultures, and generations. By putting the principles of Quality, Responsibility, Mutuality, Efficiency, and Freedom into action every day, we know Mars is delivering a tasty quality product to the world, day after day.